SMG eTrack

Ensure your online experience clicks with customers

The rapid growth of e-commerce means your website and mobile app aren’t just extensions of your brand. For many, they’re preferred touchpoints—available globally 24/7. And even when customers don’t buy directly through these channels, they often use them to research products before their next purchase. SMG eTrack lets you measure user experiences, so you can ensure your brand’s commitment to the customer transcends touchpoints and leads to a seamless omnichannel strategy.

eTrack helps you:

• Discover key drivers of the user experience
• Integrate reporting with other CX channels
• Understand non-purchaser behaviors to increase conversion