McDonald’s improves the customer experience by responding to customer feedback

McDonald’s improves the customer experience by responding to customer feedback

Restaurant

McDonald’s improves the customer experience by responding to customer feedback

Ensure guests feel comfortable during their visit

Before reopening its doors after the onset of COVID-19, McDonald’s wanted to better understand evolved customer expectations and ensure guests felt comfortable during their visit. Their strategy provides a key example of how CX helps brands quickly respond to emergent trends and address changing customer expectations.

Download the Top Partnership Insight to learn how McDonald’s:

  • Leveraged text analytics to pinpoint customers’ specific concerns
  • Identified specific “hot spot” locations in greater need of improvement
  • Drove a 6-ppt increase in Overall Satisfaction within a subgroup of concerned customers
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