How Valvoline Instant Oil Change reimagined their CX to drive external and internal engagement

How Valvoline Instant Oil Change reimagined their CX to drive external and internal engagement

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How Valvoline Instant Oil Change reimagined their CX to drive external and internal engagement

A case study in refining a CX program that delivers insights

In this Q & A case study, Chris Bosco sits down with Valvoline Instant Oil Change’s Customer Insights Manager, Jessi Clements, to talk about how she applied her experiences at Starbucks and Ikea to innovate a CX program to improve cross-channel visibility and deliver new metric-based insights.

Watch the video to learn:

  • Benefits of blending solicited and unsolicited customer feedback
  • The power of customer videos in CX
  • The importance of company-wide CX engagement

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