How the grocery industry can earn “share of stomach” with fresh-and-prepared food

How the grocery industry can earn “share of stomach” with fresh-and-prepared food

Grocery

How the grocery industry can earn “share of stomach” with fresh-and-prepared food

Can grocery brands thrive in the convenience economy? 20,000 consumers chime in

Every meal is a choice—and brands are innovating like never before to win those purchase decisions. With increased competition from restaurants, subscription meal providers, and convenience stores with revamped food + beverage offerings, industry lines have blurred and expectations have shifted.

Download the report to see how grocery brands can:

  • Increase + improve fresh-and-prepared food offerings to earn share
  • Identify + deliver on key drivers of the customer experience across departments
  • Convert infrequent grocery customers into brand loyalists

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