Focusing on fundamentals helps international brands deliver superior service across markets

Use experience management feedback to close regional gaps + create brand consistency

To continue its international growth, Wendy’s recognized the need to address market-specific opportunities in its Latin America region—specifically the Bahamas, where the customer experience was falling short and performing below SMG’s international QSR benchmark.

Download the Top Partnership Insight to learn how Wendy’s:

• Established early improvements by focusing on key drivers + regularly monitoring performance in the smg360® reporting platform
• Prioritized driving response rate + fueled program engagement by sharing location-level scores daily 
• Increased comp sales and drove double-digit improvements in key driver + Overall Satisfaction scores

Use experience management feedback to close regional gaps + create brand consistency

To continue its international growth, Wendy’s recognized the need to address market-specific opportunities in its Latin America region—specifically the Bahamas, where the customer experience was falling short and performing below SMG’s international QSR benchmark.

Download the Top Partnership Insight to learn how Wendy’s:

• Established early improvements by focusing on key drivers + regularly monitoring performance in the smg360® reporting platform
• Prioritized driving response rate + fueled program engagement by sharing location-level scores daily 
• Increased comp sales and drove double-digit improvements in key driver + Overall Satisfaction scores