The essential guide to text analytics for CX pros

How to gain rich insights from the words of the customer

When it’s your job to listen to customers and act on their feedback, you absolutely have to be using text analytics. The world’s most successful brands know it’s the only way to get quantitative data from qualitative input. In this best practice guide, we follow the text analytics process from start to finish so you can understand what’s essential and what isn’t, and how the right technology makes it easier to find out what customers really want.

Download this guide to learn how SMG’s text analytics technology provides:

• Rich input from open-ended questions to help drive action at every touchpoint
• Top-tier accuracy with customized libraries + data science
• Powerful reporting that turns data into actionable insights 24/7