Engage customers on their terms with in-app feedback channels

Global convenience store brand quintuples feedback sample size with app integration

A global convenience store brand had been tracking a huge increase in mobile usage over the past decade but was still recording low engagement from app users for feedback. An updated integration between CX and the mobile app turned out to be the key.

Download the case study to learn how this international brand worked with SMG to:

• Radically increase the feedback sample size
• Diversify the representative mix of respondents
• Expand the span of data collected in surveys