Digital CX Case Study 2023

How an energy retailer used customer feedback to improve convenience

An energy retailer with 1.5 million visitors wanted to improve customer interactions with their website, but didn’t know where to start. They knew historically that customers used their website to find locations, but did customers want even more information from the site? Was there a way to create a strong experience before they got to a location?

Download this case study to learn:

• How the brand uncovered targeted customer pain points
• The data-backed improvements the retailer put into action
• How those actions resulted in improved customer satisfaction