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White Paper

Would you like an app with that? A cost-benefit analysis of branded apps in the restaurant industry

Understand what's at stake with branded mobile apps

With the explosive growth of the app economy, it’s no surprise more companies are developing branded native apps. While quick service restaurant (QSR) mobile apps are the fastest-growing downloads among restaurant segments, those numbers aren’t indicative of actual usage, which makes it difficult to prove ROI when allocating resources to app development.

This white paper aims to help brands better understand: 

  • Rising expectations for mobile touchpoints
  • How (and how much) some brands are winning in the space
  • What an investment truly entails
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