Data integration

Combine CX data with multiple sources for a more holistic view

CX professionals don’t just have a lot of data on their plates—they have a lot of plates. And having to juggle login credentials for a handful of reporting dashboards can make chasing down insights a daunting task.

SMG’s hands-on approach to data integration helps brands:

• Streamline user access to relevant information for a quicker path to insight
• Turn disparate sets of cross-channel data into unified plans of action
• Identify data redundancies for leaner measurement strategies