Benchmarks

Put performance in perspective with three best-in-class benchmarks

It’s difficult to guide improvements and lead your industry when you don’t understand how customers rank you relative to the competition. Populated with billions of data points, SMG’s core survey, text, and branded benchmarks are the most robust and comprehensive in the industry, allowing you to compare across your most important performance indicators.

SMG’s three industry-leading benchmarks allow brands to:

• Understand + track performance over time at the brand + location levels
• See what customers are mentioning + break down open-ended comment sentiment
• Get to faster insights + better business decisions with BrandGeek—our market intelligence tool