By revamping training + improving morning service, Wendy’s earns a seat at the breakfast table

Use customer feedback to refine new offerings

After more than a year of piloting their new breakfast menu at select locations, Wendy’s was gearing up for a nationwide rollout in March 2020—coinciding with the onset of the COVID-19 pandemic. To help manage the operational complexity of a new daypart amid unprecedented circumstances, the QSR brand turned to is CX program for insight.

Download the Top Partnership Insight to learn how Wendy’s:

• Used financial analysis to link strong breakfast performance with higher comp sales
• Identified frequently ordered, low-performing breakfast items through product-level data
• Focused on improving bottom-performing locations, leading to higher breakfast satisfaction + sales