CEFCO partners with SMG to reimagine its voice of the customer program

CEFCO partners with SMG to reimagine its voice of the customer program

KANSAS CITY, Mo. – Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management program with convenience store chain CEFCO. Following an extensive evaluation of more than 40 customer experience vendors, CEFCO chose SMG for its strategic focus, industry-leading benchmarks, field engagement model and ability to uncover actionable insights.

As a growing brand with more than 200 stores in six Southeastern states, CEFCO needed a provider with industry knowledge, multi-unit program expertise and the ability to develop a scalable customer experience strategy that surfaces areas of opportunity and drives store-level improvements. SMG’s software with a service (SwaS) model combines platform technology with professional services to help brands act on insights, improve location-level performance and advance the customer experience.

“While a lot has certainly changed in the more than 60 years CEFCO has been in business, our dedication to our customers remains a primary focus,” said CEFCO Chief Operating Officer Ken Rowland. “As we evaluated customer experience providers, SMG’s unique value proposition combined with its experience in the convenience store industry helped it stand out in a crowded market.”

To evaluate the customer experience across its growing network of convenience stores, CEFCO is working with SMG to capture location-level customer feedback at the point of sale. The customer feedback appears in the smg360® platform in real time, providing CEFCO with key customer experience and store-level metrics, role-based reporting, strategic areas for focus and advanced analytics. In combination with SMG’s hands-on professional services, the robust platform capabilities will help CEFCO use insights to advance the customer experience and drive business outcomes.


Temple, TX-based CEFCO Convenience Stores is in the top 50 largest chains in the convenience retail industry, operating over 200 stores in Texas, Alabama, Mississippi, Louisiana, Arkansas, and Florida.  For more than 60 years, CEFCO has been committed to providing the best customer experience, every customer, every day, in every store.

About Service Management Group

SMG inspires experiences that improve people’s lives. We are a catalyst for change—helping organizations generate new revenue, grow existing revenue, reduce churn and detractors, and drive operational efficiencies. Our unique software with a service (SwaS) model puts a dual focus on platform technology and professional services, making it easy for brands to activate insights based on customer, patient, and employee feedback. To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com.