Enterprise experience management platform with a dual focus on industry-leading software + hands-on service.
Seamless, secure data + integrations
Enhance your technology ecosystem
Solutions from industry leaders
Data you can trust
Holistic customer + employee journeys
Localized opportunities for improvement
Deliver on customer intent
Better reputation, better relationships
Facilitate first-rate customer connections
Understand your customers + competition
Employee engagement opportunities
Customizable, powerful, actionable
Customized access to data
Machine learning algorithms
Agile answers to complex problems
See how you rank
Data-driven prescriptive actions
Cross-channel customer insights
Motivate + track workforce progress
Consolidated feedback, fast responses
Swift, seamless response integration
Evolve from data-driven to insights-driven.
XM program management partners dedicated to helping you move your business forward
Answer your specific business challenges with measurable results + tangible ROI
Uniquely combining an end-to-end platform with hands-on professional services
Deliver uniquely positive experiences.
Improve business outcomes across expanding touchpoints + evolving expectations
Drive engagement + reduce turnover at every stage of the employee life cycle
Gain a deeper perspective with brand tracking, branded benchmarks, + behavioral insights
Industry-specific XM solutions
Tailored insights for every touchpoint
Online + offline customer management
Differentiate your service experience
Cross-channel shopper interactions
Data for agile actions
Drive customer lifetime value
Customized + proven support
Proactive partnership at every step, designed to move your business forward
Success comes when you can justify XM investments + future-proof your business
See how top-tier brands use SMG’s XM platform to achieve meaningful outcomes
On-demand XM education
Industry insights and updates
Access hundreds of assets
Demonstrated client impact
Industry data shaping the future
See the business impact
The value of improved EX
A leader in enterprise XM
Catalysts for change
Platform + professional services
Loyal employees –> loyal customers
Meet the SMG team
Your hub for XM updates
Creating inspired experiences
Use real-time feedback + behavioral insights from customers and employees to deliver exceptional experiences across on-premise and digital touchpoints, guide product innovation strategies, and inspire targeted actions that drive operational efficiencies + meaningful business outcomes.
Navigate the many stops and starts of the customer journey across e-commerce + brick and mortar retailers to make more informed operational decisions on inventory levels, labor mix, merchandise selection, or why a customer chose not to make an intended purchase—and visited a competitor instead.
Leverage real-time relationship management data to explore important customer interactions across channels—helping to enhance lifetime value of customers and members, shorten return cycles, and reduce churn by combining powerful, in-platform analytics + hands-on professional services.
Deliver on the evolving grocery store experience by measuring in-store, online, delivery, and curbside pickup touchpoints to determine their impact on your overall customer experience and so you know exactly how to increase basket size.
Get a better understanding of what brings customers into the store + what brings them back—or when and why they choose nearby competitors instead—so you can determine what moves the needle on loyalty.
Get the actionable insight you need to drive improvements across on-site, digital, and contact center experiences and close the loop on complaints so you can build loyalty with customers and enable their personal financial goals.
Capitalize on the industry trends shaping the future of CX.
Contextualize data with the most robust benchmarks in the industry.
Determine your next best action to win new customers.
SMG partners with organizations across industries to maximize the value of their customer, employee, and brand experience management programs—combining end-to-end measurement solutions, feature-rich reporting, and decades of industry research expertise to drive changes that lead to tangible business results.