Success Stories

SMG drives sustained, long-term XM program success for clients through a truly collaborative partnership that delivers research-backed methodologies, role-based + feature-rich reporting tools, and ongoing strategic guidance that helps them go beyond program deliverables to achieve meaningful business outcomes.

See why 500+ top-tier brands use SMG’s experience management platform to drive business outcomes.

Northgate Market partners with SMG to lead the industry in customer experience

How National Co+op Grocers worked with SMG to improve customer satisfaction

How convenience store + energy retailer MAPCO improved survey response metrics

How Wild Birds Unlimited is improving value perception by living their mission

How a multi-location grocery brand drove consistent customer satisfaction + cross-store collaboration

How 24 Hour Fitness Strengthened program engagement + enhanced the member experience

How Signet Jewelers optimised online reputation management to strengthen customer relationships + boost digital presence

Tractor Supply Company invests in digital enhancements, offering new touchpoint for customers + yielding significant sales growth

The Total Economic Impact™ Of The smg360® Customer Experience (CX) Solution

By revamping training + improving morning service, Wendy’s earns a seat at the breakfast table

Church’s Chicken improves order accuracy + drives customer satisfaction with new delivery offering

McDonald’s improves the customer experience by responding to customer feedback

“The flexibility to be able to instantly focus on [significant operational changes] was crucial. It was all new, so we really needed to understand what was working and wasn’t working, so we could make adjustments as we went. SMG was getting enough feedback in less than five weeks to make improvements. Optimizing the process not only led to more revenue, sooner but it actually reduced costs.”

Consumer affairs director, US grocery
*Forrester | The Total Economic Impact™ Of The smg360® Customer Experience (CX) Solution Q2, 2021

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