Online Reporting System

Current client reporting system can be accessed here.

Market Intelligence

SMG's customized market intelligence tool BrandGeek puts everything you need to know about your brand, customers, and competition at your fingertips, delivering dynamic customer and competitor data in near real time. Fueled by SurveyMini—our location-based mobile research app—BrandGeek allows you to pair consumer feedback (what they think) with behavioral data (what they actually do). From evaluating marketing campaigns to understanding the impact of a new product to exploring customer loyalty behavior, we help you eliminate the guesswork and get from questions to insights quicker than ever.

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Branded Benchmarks

How do you stack up against the competition, right this minute? Our powerful branded benchmarks provide a full perspective of your place in the competitive market. Where can you improve to capture more visits? Where are you leading the way and where can you learn from your competition? Take the blinders off your benchmarks to explore your selected competitive subset from more than 4,500 brands—from national leaders to small, independent brands in a selected DMA—for a more complete picture of customer preferences and behavior.

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Trip Motivation

Every visit has a reason, something that drives your customer to come to your location, on that day, at that time. BrandGeek helps you uncover the motivation behind the interaction. Perhaps it was a previous positive experience, a marketing promotion, or a specific product need. We get you closer to understanding why customers visit you—or, better yet, why they may choose the competition instead—so you can build actionable plans to keep or win the next visit.

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Actual Visit Frequency

You may be a customer's favorite brand, but is that sentiment reflected by actual behavior? We take a more intimate look at the relationship between loyalty and behavior to understand how it changes over time. We see where perception meets reality by examining the share of visit breakdown across your category.

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SurveyMini

BrandGeek is fueled by SMG's location-based mobile research app, SurveyMini, providing rich feedback and information brands can’t get anywhere else—including branded benchmarks and data for non-purchasers and lapsed customers.

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Featured Resources

Client Only
Instance

Can consumer insights help Chipotle turn the tide on declining visit share?

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Product + Tech Info

BrandGeek

Client Only
White Paper

Behavioral data and the mobile evolution in brand research