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Case Study

Using text analytics to solve an issue with speed of service

How to pinpoint performance problems...and fix them

When you're underperforming on a measure that's important to your customers, you can't wait to take action. This restaurant client went straight to customer comments to find out exactly how, where, and why they were letting customers down. Through use of text analytics, the client was able to easily give the problem a name and design a solution to fix it.

Download the piece to learn how text analytics helped this client:

  • Analyze the sentiment from category-specific comments
  • Isolate the specific words that were driving down loyalty
  • Make targeted changes that led to sales increases
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