Online reporting system

Current client reporting system can be accessed here.

Brand Research

At SMG we revel in the opportunity to redefine brand research and tell the whole story, reconciling what customers really think with what they really do. We connect the dots between marketing and operations: why did they visit (promotions, product, reputation) and how was that experience (fast, friendly, clean), in order to create a greater understanding of behaviour and loyalty. From traditional research to new technologies; we deliver behavioural data and insights you cannot get anywhere else.

Where does your brand stand?

Customer experience measurement, market research and proprietary behavioural research combine to deliver a comprehensive view of your customers from all angles. We can uncover if they are at your location or visiting a competitor's brand; ask questions during or immediately after their experience and deliver that data to you in an easy-to-understand, dynamic market intelligence tool.

Innovations in Brand Research

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Market Intelligence

Real-time data leads to more informed decisions. We will show you the who, where, when and why behind your customer behaviour and how you compare with the competition.

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Location-Based Mobile Research

Where are your customers... right now? Our patented mobile technology automatically detects actual visits to your brands and your competitors, uncovering what happens before and after purchase decisions.

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Brand Trackers

Customer Perception drives customer behaviour. We explore your competitive envioronment to reveal key drivers that influence consideration and where you can focus on improvement.

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Technology

Our curiosity cannot help but extend to creating one-of-a-kind technologies that monitor and explore customer behaviour and attitudes wherever they occur.

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Precise Mapping Technology

4,500+ brands. 500,000+ locations. 120,000+ consumers. 10 million+ annual surveys. With precise mapping technology, SMG accurately pinpoints brand locations and pairs consumer feedback with behavioural data.

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SurveyMini®

Effortless engagement. Our opt-in mobile research app, SurveyMini, goes where customers go. Discover who visits where and when—even if they don't make a purchase—with fresh, authentic feedback.

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BrandGeek™

Don't wait for the market to change when you can lead that change. BrandGeek puts everything you need to know about your brand, your customers, and your competition at your fingertips.

Brand Research Best Practices

Questions. Answers. Insights. Action. Real-time research drives business improvements.

SELECT AN INSIGHT BELOW:

    View the Big Picture

    Combine customer experience measurement and brand research for a more holistic view of your brand, your customers, and your competition. That means you won’t just get answers to the big questions—you’ll get powerful, actionable insights.

    Preference Is in the Eye of the Beholder

    Attitudinal research allows for a steady pulse of how customers and non-customers relate to you and your competitors over time. Surveying the competitive landscape offers the opportunity to discover where customers sit in the purchase journey and which key drivers make a difference for conversion. Take action to capitalise on this knowledge for business growth.

    The Intersection of What They Say and What They Do

    Are customers that describe themselves as loyal truly repeat customers? Many variables play into everyday behaviour, so what customers say and think doesn’t always line up with what they do. Understand the relationship between perception and behaviour to eliminate blind spots in your research.

    Map the Journey

    Behavioural data + customer feedback helps you understand how the consumer journey changes over time. Use accurate visit-detection methods to capture longitudinal behaviour and learn how consumer choices, visit share, and important factors of the customer experience change over time.

    Featured Resources

    Client Only
    Case Study

    What makes a shopping experience incredible?

    Client Only
    Case Study

    How to become a "favourite"

    Client Only
    Product + Tech Info

    SMG Brand Research