Online reporting system

Current client reporting system can be accessed here.

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you create an impact on the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That is why we track pre-purchase, purchase and even non-purchase behaviour compared to your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools to uncover the heart of your organisation, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behaviour motivators and operational demands of your industry.

Focus On Innovation

smg360 Reporting App

When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360 app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department heads and executives make more informed decisions. Available for phone and tablet, smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

TGI Fridays
Mama and Papas
Pizza Express
Pets at Home

Featured Resources

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ebook | The ultimate guide to omnichannel CX

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An Executive Critique of the Customer Experience

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Best Practice Guide

7 keys to launching a successful customer experience programme

From Our Blog

Brands have more access to better customer and competitive data using patented SurveyMini® technology

SMG received its second and third technology patents from the United States Patent and Trademark Office (USPTO). The patents cover advancements to SMG’s location-based mobile research app SurveyMini.

SurveyMini is an opt-in consumer survey app with approximately 140,000 active users from every DMA in the United States, as well as emerging coverage in the United Kingdom. Since 2012, SurveyMini has collected more than 10 million surveys each year for more than 4,500 brands across more than 600,000 geo-mapped locations. Surveys are short (never more than 11 questions), and the survey invitations are sent in the app within hours of a detected visit—meaning the reported data is highly accurate. SurveyMini also collects behavioral data for customers and non-purchasers, as well as data about competitors—giving brands a holistic view of their customers and the marketplace.

All of this rich data is then served up within BrandGeek™, SMG’s dynamic market intelligence tool. BrandGeek lets brands get hands on, slicing the data in a variety of ways in real time to understand things like visit share, reason for visit and competitive activity—all filtered by geography and demography. BrandGeek also provides branded benchmarks researchers and brand analysts can’t get anywhere else.

New patents 70000 US02 and 70001 US03 cover SurveyMini’s ability to guarantee short duration visit detection over long time periods with minimal user impact, and the manner in which SurveyMini determines if a consumer visited a business location, based on joint analysis of the panelist’s self-reported location and relevant historical data. 

The SMG technology team has made additional advancements in SurveyMini’s location detection capabilities, allowing for more accurate collection of data from smaller footprint locations and quick visit formats (convenience stores, drive-thru visits, etc.). Based on this, SurveyMini behavioral data captures approximately 600,000 customer visits per day.

Also, advancements in custom survey branching means surveys are more dynamic – reflecting individual customer journeys in a given location. This makes it easier to get department-level information (think big box retail and grocery retailers), and non-purchaser behavioral information. All of this is designed to help brands better understand the shopper journey.

“The technology world keeps getting bigger and better, and we continue to apply advanced technology to our proprietary research tools,” said SMG Chief Information Officer Dennis Ehrich. “Under the leadership of SMG Senior Vice President of Mobile Technology Lou Bellaire, we continue to blaze a tech trail in the area of mobile research. And our clients are reaping the benefits in the form of fast, accurate customer and competitive insights they can’t get anywhere else.”

For more information about SurveyMini and BrandGeek check out the brand research section of our website.

Shad Foos
VP, Marketing

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