Online Reporting System

Current client reporting system can be accessed here.


  • Can the carry-out experience compare with dining in?

    SMG Insights | Apr 15, 2013
    It can—when key metrics are executed well. Taste and temperature of food are important for carry-out guests, but guests who are highly satisfied with these measures still aren’t as satisfied overall as dine-in guests.
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  • Are your restaurants prepared for St. Patrick's Day revelers?

    SMG Insights | Mar 14, 2013
    SMG’s Benchmark Database shows Pace of Experience scores, along withLikelihood to Return scores, suffer on St. Patrick’s Day compared to other Saturdays in March. Overall Atmosphere scores are slightly up on the holiday, but customers indicate the fun, vibrant atmosphere doesn’t compensate for slower service.
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  • Do price-fixed menus work on Valentine's Day?

    SMG Insights | Feb 12, 2013
    When it comes to Speed of Service scores, it certainly seems so. Fine-dining restaurants experience a 9 percentage point boost on Speed of Service on Valentine’s Day compared to other Tuesdays in February. Through use of price-fixed menus, fine-dining restaurants are able to accommodate more guests in less time.
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  • Does your business have a flawless process for redeeming gift cards?

    SMG Insights | Jan 22, 2013
    SMG’s Benchmark Database reveals that problems are much more common for guests who use gift cards. In fact, gift card users are twice as likely to experience a problem than guests who don’t use gift cards.
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